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"Torsten H. Nilson’ s new book Competitive Branding contains useful information on two of the hottest words in marketing, "competitive" and "branding." It’ s a must read." Jack Trout, President of Trout & Partners Ltd USA, and global marketing strategist. "With the increasing recognition that brands are assets that have to be actively managed, we all need keys to unlock the processes for managing brands in a disciplined way. This book opens the doors!" Raoul Pinnell, Global Head of Brands and Communications, Shell International Petroleum Company Ltd. "Branding is increasingly recognized as the essence of marketing. This book will give you plenty of ideas on how to build, grow, and perpetuate your brands." Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University, USA. In his new book Torsten H. Nilson provides solid, practical and well-founded good advice and methods for building brands cost-effectively brands that will succeed in the increasingly competitive market place. This book will help the reader to: create and implement a programme to build a competitive brand understand how brands are created, building the value of the brands use all the different parts of the marketing mix to build the power of the brand The focus of Competitive Branding is not so much "how to do the above" but more "what to do" to achieve success. Torsten H. Nilson has developed a conceptual framework based on his vast experience not only does this aspect set the book apart from others on this subject but it gives the reader the opportunity to consider all the strategic aspects ofbranding in the context of their organization. The busy professional will find this enlightening book, which is illustrated with truly inspirational examples and cases, one of the most useful in developing a successful competitive brand.

An investing classic--now in paperback! Now every investor can profit from the proven techniques of Benjamin Graham, "the most influential investment philosopher of the 20th century."--Smart Money. For more than 60 years, savvy stock market pros like Warren Buffett have practiced Benjamin Graham's principles of value investing, the technique that ferrets out undervalued stocks and uncovers hidden winners--with minimal risk. What was once an insider's secret is now a wealth-building strategy every investor can use! In a clear, easy-to-understand style laced with entertaining stories and quotes, financial writer Janet Lowe demystifies value investing and gives you simple-to-use trading tactics that can help you reap enormous rewards. Praise for Value Investing Made Easy: "A book whose time has come."-Richard Russell, Editor and Publisher, Dow Theory Letters. "The best guidance possible for the investor."-Charles Brandes, Managing Director, Brandes Investment Partners and author of Value Investing Today.

David E. Jeremiah - Admiral David Elmer Jeremiah, retired, (born February 25, 1934) is partner and president of Technology Strategies & Alliances Corporation, a strategic advisory and investment banking firm engaged primarily in the aerospace, defense, telecommunications, and electronics industries. During his military career Admiral Jeremiah earned a reputation as an authority on strategic planning, financial management and the policy implications of advanced technology.

Limited liability - Limited liability (LL) is liability that is limited to a partner or investor's investment. Shareholders in a corporation or in a limited liability company cannot lose more money than the value of their shares if the corporation runs into debt, as they are not personally responsible for the corporation's obligations.

Haywood Sullivan - Haywood Cooper Sullivan (December 15 1930, Donalsonville, Georgia - February 12 2003, Fort Myers, Florida) was an American catcher, manager, general manager and club owner in Major League Baseball. From 1978 through 1993, he was a general partner in the Boston Red Sox, where he reportedly parlayed a $100,000 investment into a $33 million cash out.

John Sculley - John Sculley (born April 6, 1939) was a president of Pepsi Cola USA until he was named president and CEO of Apple Computer on April 8, 1983. Sculley is currently a partner in Sculley Brothers, a private investment firm formed in 1995.

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